|
Customer Care Tip: Bullet Proof your Business
As your competitors pick up the phone and call your clients in an effort to win new business, your client retention may be affected. If you're not talking to your customers, then someone else is! Here are some useful client retention tips:
1. Do you have an effective client retention and development strategy, or is your database 'leaking money'?
Most businesses focus on new business, yet it's up to nine times more profitable to deal with existing clients. You get the concept....but do you know how to develop your client relationships, so they buy more from you and start promoting your business to others? The opportunity is already in your database.
2. Why are you missing out on business, and why are some of your clients now inactive or not referring you business?
Only 4% of people will, on average, tell you the truth about what they think of your business - hence the 'Customer Complaint Iceberg. Unless you can find a way to get the truth from your prospects and clients, you are operating with a blindfold on, leading to missed sales. How could you get the truth from prospects and clients?
3. Can you prove how (independently) good your service is?
Customers are now more choosy than ever. Any independent proof about how good your level of client loyalty is (testimonials have little impact now), will help separate you from the herd. You need a compelling reason for people to buy from you.
4. What your clients say about you is your brand!
Prospects are cynical....they rarely believe what your brochures say. Prospects are far more likely to listen to what other prospects and customers say about a business. How do you proactively find out what prospects and existing customers say about your business?
This tip is courtesy of
Nathan Williams, Business Advisor with Customer Care International
Special Offer: Until August 30, 2009 Nathan is prepared to offer the first five readers to call, a complimentary Client Relationship Audit valued at $500
Any questions, please contact Nathan Williams on 0410 471 200 or email nwilliams@customercaregroup.com
|
